som banerjee understands the perfect marriage of product and marketing. being a people’s person, he engages in out of the box ideas and ways to reach target audience with his innovative creative skills to build a unique strategy by combining art and advertisement.

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he believes any communication should have the 3 e’s (engaging / entertaining / educative) for a penetration in the consciousness.

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som is a keen listener and takes just a few moments to step on to your shoes to see what your idea is. he further enhances your ideas with more plans before zero down on a possible execution plan.

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som comes with a vast experience in ideation, creative, content, strategy, brands, operations with over 20 years of experience from the broadcasting and advertising industry. his know how is on an expert level in photography, designing, marcom, training with deep liking and passion for automobile, alternative music and pet’s welfare. a cook, a Gardner, a sound healer, som keeps no stones unturned to explore new places and new faces and tell tales through his experience.

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Som’s career strength lies in his ability to understand, analyse and decode the various aspects of consumer psyche. The blend of his Creative Eccentricity and Business Acumen forms the back bone in building his Winning Strategies. He believes in attributing equal importance to updated Market Research and Data, along with decoding human behavior, psychology, geographical influence, peer analysis, media influences and most importantly the genuine approach he takes to look at the world while stepping into the others’ shoes.

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som has worked as senior role in content and brand with global corporate like:

• ndtv,

• zee networks,

• e tv ghana,

• star network,

• indian cricket league

• travel trendz tv

• network 18

• strategy advertising

• big synergy

• zee sports

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som takes any desirable projects, both as a consultant as well as end to end delivery.